About Athletes Elevated
Built around athletes.Built for lasting impact.
Athletes Elevated is a member community where athletes build for what’s next: advancing their brand, growing personal ventures, and fueling the causes that move them.
Our story
Sport has always brought people together. We put that power to work.
Roland and Michelle Weedon have built successful businesses as well as anchored their own life around the power of partnership. Over the years, they witnessed a shift in the value of giving. Charitable donations seemed to be going to the overhead and operations more than the underserved. While the athletes promoting those same causes were props for everyone’s profit except their own. Drawing on their own athlete journey, and passion for sports, they decided to build an athlete ecosystem where value is defined by what members bring to it.
Athletes Elevated is a collective united by purpose. Athletes, investors, brands, and fans come together to turn the power of sport into meaningful support for the causes they believe in. Connecting an athlete’s passions beyond professional competition to business ventures, peer and professional mentorship, exclusive experiences, and philanthropy so personal growth leads to meaningful impact for their families, their legacy and their community.
Everything we build is designed for personal and professional holistic growth, so the impact reaches the people and communities that believe in the power of sport.
The central idea
You get what you give
The Collection is one of many ways Athletes Elevated creates opportunities for shared growth.
The Collection
10% of every purchase benefits an athlete’s cause and career goals. While fans earn exclusive rewards.
Mentorship
From amateurs to retired pros, kids to business executives, mentor and mentee access is available across the community.
Summits
Honest conversations on the topics shaping us all, such as mental health stigmas, and the tools to start to break the silence.
Experiences
Community and cause events, meeting heroes, competing alongside greats, and fundraising for what matters most.
Business Ventures
Access to athlete businesses, equity and investments, and professional experts open to new opportunities with trusted partners.
The Collection
Why shop the Collection?
Because the products are good, the values are shared, and the contribution is clear.
Products worth wanting
Brands that meet AE’s performance standards, chosen on their own merit.
Shared values
Every brand is vetted for authentic belief in what the collective stands for.
A clear contribution
Each order supports athletes’ causes.
Athletes featured on Athletes Elevated do not endorse Collection products.
The ecosystem
The power of sport, around the world, for the people who believe in it.
Every opportunity within Athletes Elevated is designed for professional and personal growth, that turns effort into meaningful impact.
Athletes Elevated
Find your place in it.
I’m an athlete
A private community to build what’s next. Membership is by invitation.
I’m a brand
Apply to be vetted and open the door to brand acceleration.
I’m a fan
Shop the Collection, learn from your favorite athletes and hear about events and causes in your community.
Shop the Collection